YouTube Ad Campaigns and Video Marketing
YouTube Ad Campaigns are a necessity in this era as, we now have more YouTube searches for different situation rather than on Google. There is a very simple reason behind this. Since, a user gets an live example of the same situation and can handle it themselves while watching the video. whereas when somebody searches on Google a user is presented with simple articles for that situation which must have images but, no live situation. So, you can now understand the benefit of YouTube as new Rising Star in the Search Engine Category.
YouTube simply means a platform for Videos. Where a user can select several categories and a specific set of audience. Along with a particular niche or maybe several niches. But, the goal remains the same being able to help other people with the problem they have faced and conquered for that matter. Now, if YouTube is all about videos then why not start marketing your Video so, it reaches millions of user online. Here comes the role of Video Marketing. So, Without any Further redo let’s start with…….
YouTube Ad Campaigns:
There are an array of different ad formats you can employ to make your brand campaign stand out. Experiment with the formats and how they can interact with one another. To start, take a look at the formats below for an introduction to each.
1. Bumper Ads:
A bumper ad is a :06 short-form video YouTube ad campaigns are perfect for viewers watching “on-the-go” with mobile. Narrow to a single focus of your brand’s messaging to make the most of their swift six-second length. they are also used to help tease, amplify or echo the main narrative of longer-form ads.
Use a flock of Bumpers, 3-5 ads, for more creative space to convey your brand message. In this way, they can be combined to tell a larger story in a few parts.
2. Google Preferred:
Google Preferred ads are non-skip able, mid-length videos, about fifteen to 20 seconds in length (depending on country and market category), and is designed to match content users watch on mobile. The longer length allows your brand’s key message to better resonate.
3. True View in Stream:
True View In-stream skip able YouTube ad campaigns are usually long-format videos ads where brands develop a deeper narrative. It’s a chance to captivate an audience, and most in this format are counted among the most-watched on the YouTube Ads Leader board.
Front-load the story arc even though you have length; the first five seconds are when you must grab the viewer’s attention, the point where they are most likely to click “skip.”
A. True View Reach:
True View for Reach is an enhancement of the In-Stream format that optimizes for impressions instead of views to help drive specifically-defined marketing outcomes. It allows your brand messaging to be seen and heard by more people, and is billed by CPM.
B. True View Action:
True View for Action is a video format designed to optimize the off-YouTube action you need your consumers to take to meet your brand goals. It uses a CTA to prompt viewers to “Buy Now” or “Learn More” with a button embedded directly into the video, so it’s easy for them to take action. The format is especially valuable when targeting those who have reached the bottom of your marketing funnel and are ready to make a purchase.
C. True View Discovery:
Typically a 300 x 250 thumbnail image from your video plus text that appear on the upper right hand rail; when clicked, the video plays on YouTube Watch or a brand channel page. You are charged only when viewers click to watch it.
A video ad takeover of the YouTube homepage; use it for the highest visibility.
Before we begin with Channel promotion learn basics about Video SEO:
What is Video SEO?
The term video SEO is used to describe optimizing video content for search engine traffic. The goal when working with video SEO is to have your video content appear in video search engines as well as in the organic search results for major search engines – with traffic being directed to your site and not to your video hosting provider.
Video SEO may be abbreviated as V-SEO.
Why you NEED V-SEO?
Well, every business needs videos to get more clients, which can be done by explaining their services through such videos. As videos are the best way to send a message to your clients, you can paint a picture of the process, to perform your services whilst gaining a visual trust for the process itself. For the last 5 years, we have seen visuals impacting decisions more than plain text and you need to start doing this as well in order to have an impact on more clients and decision makers all around the Globe.
Here are some of the Benefits for V-SEO you need to consider:
Say hello to the benefits and the facts of V-SEO for the videos you want to deliver to your clients.
1. Videos are easily searchable:
As we are well aware, every search engine tries to provide videos as a part of the search process and it will find videos optimized for the exact search term or similar keywords.
2. Video levels all playing grounds:
As you will have noticed, videos provide a plain and simple playing field to all small, medium, and big corporations. Sure, the videos shared by big corporations are prioritized ,as these are sponsored, however, we too have a pretty good shot at showcasing to new customers and clients.
3. Videos educate, entertain and inspire:
Videos are a great way to send information while entertaining and inspiring your audience at the same time.
4. Videos are a great way to attract more buyers:
Buyers are more interested in buying a product after watching a video rather than seeing an image even without understanding the pros and cons.
5. Videos are better than plain image ads with texts:
As we have explained before image ads with little text are good but video ads are on other level.
Although you can attract clients through image ads, you can have a greater impact from videos.
Steps that can be taken for V-SEO:
1. Optimize the Content:
Content on a video in the form of description is as important as the video itself. You cannot get this wrong, you audience won’t be able to find your video or view it for its awesome material you are providing through your video itself.
2. Focus on Mobile Optimization:
Mobile Optimization is no longer “a part” of V-SEO, it’s a necessity since viewers are moving more towards mobile than desktop. This is especially true as our new viewers are relying more and more on mobile devices and tablets than desktops or laptops.
3. Optimize Thumbnails:
Thumbnails are one of the most important parts in Video SEO so, we need an awesome thumbnail even if it’s not a part of the video. The main point here is that you need a thumbnail that partially explains the video material since you still need the viewers to watch the video.
4. Upload to Multiple Platforms:
Uploading a video to multiple platforms is another major parts of optimizing your video. Generating more viewers to watch it, whilst you actually send a message that you want your client to pick up on.
5. Diversify your text on different platforms:
Uploading your video to different platforms is not our only way to increase audience to the video but with our algorithm planning the best title tags and descriptions, diversification does the trick to gain a bigger audience from all platforms not just from one.
6. Add Captions:
Captions are a great way to describe what you actually want to convey through your video. As most Search Engines rely on text, the more text you can squeeze into the content, the more chances you have to increase visibility on search engines.
7. Do Your Research:
Research is one of the major parts in you V-SEO Campaign as you cannot dump your video on a platform and expect to get a boom in viewers.
8. Use the Right Platform and Format:
Choosing the right platform to upload your video is a crucial part in V-SEO, we also need the right format to upload the video. Finally the consideration of the format is not only for the video but for the descriptions, title tags and captions.
Lets Start with Channel Promotions:
There are basically 3 types of objectives for channel promotions and their suitable campaigns:
An awesome plan that achieves awareness for a new brand or product launch. Goal: people will be able to recall and recognize your brand after watching the video.
- Bumper Ads
- True View Reach
- Google Preferred
A creative plan that drives purchase consideration, working in tandem with a general awareness campaign.
Goal: people will consider buying what you’re selling after watching the video.
- True View In-Stream
- True View Impact
- True View Discovery
- Flock of Bumpers
An amazing plan that drives the final action to purchase. Goal: people will be more likely to visit your brand’s website or store to purchase your product after watching the video.
- True View Action
In the U.S., choose the age, gender, parental status, or household income of the audience you want to reach.
2. Affinity Audiences
Reach people who are passionate about topics relevant to your brand based on their lifestyle, interests, and needs. YouTube offers more than 100 unique affinity audiences, such as Foodies, Travelers and Gamer’s.
3. Custom Affinity Audiences
Create affinities that are tailored to your brand. For example, rather than reaching Sports Fans, a running shoe company may create a custom affinity to reach Avid Marathon Runners.
4. Custom Intent Audiences
Reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for “flights to Hawaii.”
Find customers actively researching or considering buying a service or product like those you offer.
5. Video Re-marketing
Reach viewers based on their past interactions with your videos, True View ads, or YouTube channel, which shows their interest in your brand or content. Use the Ad-Words custom combination feature to target users who’ve viewed your video but not yet purchased your products.
Target unique channels, videos, apps, websites, or placements within websites. These include YouTube channels, YouTube videos, websites on the Display Network, and/or apps on the Display Network.
Target your video ads to specific topics on YouTube and the Display Network. Reach a broad range of videos, channels, and websites related to the topics you select.
Depending on your YouTube ad campaigns format, show your ads based on words or phrases related to a YouTube video, YouTube channel, or type of website that your audience is interested in.